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“Traditionally, sports ads had taken an inspirational, athlete-as-hero route,” says Nike’s Chris Zimmerman. Hence the arcane “Got Milk?” campaign. Curiously, the absurdly cheap $3,000 spot was an accident: While shooting a more straightforward ad, the furry star choked. He had a resurgence with last year’s hilarious Quick:Whatmakesthisguysolovable?Maybeit’sthesheerphysicalfeatof spewing450wordsperminute(that’s7wordspersecond!).Maybeit’sthatfasterisalwaysfunnier(askKeystoneKopsfans).Maybeit’sthatbusinessclichssoundevensillierathighspeeds.Whatever,thisseries,starringactorJohnMoschitta,isabsolutely,positivelyoneofthebestgimmicksincommercialhistory.”Peoplesaidmakingfunofbusinesswasadumbwaytodoadvertising,”saysdirectorJoeSedelmaier.Peoplewerewrong.

Best Commercial EVER!!! So convincing was his performance, he was soon making appearances as a spokesgorilla. But the Swedish furniture company argued it wasn’t a political statement, just one in a series that also depicted hetero couples and a divorcee.“He likes it! Home Not everyone chuckled: The Soviets balked at this ad running during the Goodwill Games.It won 432 Clio awards. In one spot, a woman declares, “Myron and I have a liberated marriage. And, oh yeah, they’re both men. What to do? The ad (shot in super slow-mo by a camera designed to track missile launches) transcends language: It has played around the world.They’re Everycouple. The David Leisure-starring spots were so popular, Ronald Reagan once compared Nicaraguan leader Daniel Ortega to “that fellow from Isuzu.”One of the most beloved of all time and a Clio winner: Steelers lineman Mean Joe Greene comes off the field angry with himself and reluctantly bonds with a boy offering a Coke.
They gaze into each other’s eyes, bicker about buying a table, talk about commitment. Popeil has squeezed out roughly 50 ads (including Pocket Fisherman, spray-on hair), the first for a mere $550. Cosby’s popularity soared, and the road was paved for The Cosby Show’s goofy-grumpy dad.The coolest wrinkled musicians this side of the Stones, the California Raisins made their Marvin Gaye moves courtesy of a breakthrough use of Claymation (models were adjusted up to 24 times per second).

If the punchline is tons of Pepsi cans cascading out of the fridge, the genius stroke is the raw, plaintive music: Hank Williams’ “Your Cheatin’ Heart” as piped-in Muzak. 5. The eight-second spot has a timely prescience: Wontkins carries a sign that reads “TV Anti-Violence League”; Wilkins blasts him with a cannon for not liking coffee. Indeed, in the first of over 80 spots (centering on an Old Weird Harold story), a kid’s unrehearsed “You come out, Harold!” provides a memorable ender.
The powerful message: Avoid creating a society that can be likened to George Orwell’s terrifying one from the novel 1984. It looked funny, so the ad guys looped the footage and added music.

That idea drove this iconoclast in the narration-heavy ’50s. It could have been seen as exploiting a tragic epidemic to sell sneakers. Jerry Seinfeld uses his American Express card to survive the rigors of falling overboard at sea (it’s actually a remake of an AmEx spot from the ’70s). What other dried fruit can make that claim?Hallmark cared enough to send its very best with this two-minute spot about a 100-year-old woman’s surprise party. A woman walks up to an unsuspecting patron in a bar (no, really), and offers him a Bud on one condition: He has to be “up for whatever.” Accepting the challenge, he sets out on an epic journey that includes playing ping-pong with Arnold Schwarzenegger, getting fitted for a sports jacket by actress Minka Kelly, and running into Don Cheadle and a llama in an elevator. Also notable for pushing two cereals in one ad: Dithery alien Quisp raves about the product bearing his name (“The biggest-selling cereal from Saturn to Alpha Centauri!”); Quake disagrees. The ape was actor Don McLeod in a $20,000 monkey suit (with moving eyebrows). But his pitch for Veg-O-Matic, a slicer/dicer/julienner, was his Sistine Chapel. The purple ones spawned over 200 products, made it into the Smithsonian, and starred in seven ads, one with a raisinized Michael Jackson.

The Dutch candy’s campaign, with its ’70s-style Euro-pop jingle and corny acting, irked as many as it pleased. Winner of three Clios, it was a rare campaign praised by feminists for Hartley’s giving-as-good-as-she-got exchanges.

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